The Wall Street Journal:
You probably don’t think about how often you say the word “I.”
You should. Researchers say that your usage of the pronoun says more about you than you may realize.
Surprising new research from the University of Texas suggests that people who often say “I” are less powerful and less sure of themselves than those who limit their use of the word. Frequent “I” users subconsciously believe they are subordinate to the person to whom they are talking.
Pronouns, in general, tell us a lot about what people are paying attention to, says James W. Pennebaker, chair of the psychology department at the University of Texas at Austin and an author on the study. Pronouns signal where someone’s internal focus is pointing, says Dr. Pennebaker, who has pioneered this line of research. Often, people using “I” are being self-reflective. But they may also be self-conscious or insecure, in physical or emotional pain, or simply trying to please.
Read the whole story: The Wall Street Journal