Ad Deadlines
| Issue | Deadline |
| January 2008 | December 1, 2007 |
| February 2008 | January 3, 2008 |
| March 2008 | February 1, 2008 |
| April 2008 | March 1, 2008 |
| May 2008 | April 3, 2008 |
| June/July 2008 | May 1, 2008 |
| August 2008 | July 3, 2008 |
| September 2008 | August 1, 2008 |
| October 2008 | September 1, 2008 |
| November 2008 | October 2, 2008 |
| December 2008 | November 1, 2008 |
Advertising Rates
APS accepts employment and commercial advertising in the Observer, the Association's monthly magazine. The Observer is circulated to the more than 15,000 members APS members and public policy decision makers, media, libraries, and other non-member subscribers.
Production Calendar
Ad copy is due at APS the first business day of the month prior to publication. The production calendar is subject to change without notice.
The Observer reaches readers in the first or second week of the month published.
Line Classified Advertising
Line classified ads are $9.60 for every 30 characters (including spaces and punctuation). $96.00 minimum placement.
Non-employment line announcements will be placed in the Announcements section of the Observer at $20 for every 45 characters.
Online Advertising
All ads that run in the printed Observer are automatically included in the searchable online employment ads, at www.psychologicalscience.org/jobs/aps_JobsSearchForm.cfm at no additional charge. If an ad is scheduled to run in an issue of the Observer, it can run online before it runs in the Observer at a 25% discount off the line rate. Dates for running online can be selected on the online ad submission form, at www.psychologicalscience.org/jobs/submitAdForm.cfm.
Ads can also run only online at any time. Online-only ads cost $9.60 per line, and are charged per day, with a minimum run of 30 days online.
Commercial, non-employment ads, run online as .gif images, 120 x 90 pixels, and run online at www.psychologicalscience.org/observer.
Extra Fees for Line Ads
| Bold Type (per line, on full or part of each line) | $25.00 |
| Typesetting (for faxed or mailed ads) | $100.00 |
Display Advertising (for both Employment and Commercial Ads)
Dimensions & Prices (Dimensions are in inches. Width x Height)
| Size | Price | ||
| Vertical | Horizontal | (US$) | |
| Full Page | 6.75" x 9.25" | $1700.00 | |
| 3/4 Page | 5" x 9.25" | 6.75" x 7" | $1375.00 |
| 1/2 Page | 3.25" x 9" | 6.75" x 4.5" | $1100.00 |
| 3/8 Page | 3.25" x 7" | 5" x 4.5" | $800.00 |
| 1/3 Page | n/a | 6.75" x 3" | $720.00 |
| 1/4 Page | 1.625" x 9.25" | 3.25" x 4.5" | $600.00 |
| 1/8 Page | 1.625" x 4.5" | 3.25" x 2.375" | $425.00 |
Extra Fees for Display Ads
| Typesetting (for faxed or mailed ads) | $100.00 |
| Design Fee (all ads to be designed by APS) | $75.00 |
Premium Color Ads (For commercial ads, to run in the editorial section of the Observer)
| Size | Price | ||
| Back Cover | 7.75" x 7" | $2,300.00 | |
| Inside Front Cover | 8.25" x 10.75" | $2,200.00 | |
| Inside Back Cover | 8.25" x 10.75" | $2,100.00 | |
| Full Page Color | 8.25" x 10.75" | $2,000.00 | |
Specifications
Display ads should be submitted as high-resolution PDF files (300 dpi) with all images and fonts embedded. Logos should be submitted as EPS or high-resolution TIFF files (300 dpi).
Display ads can be created by the Observer advertising staff. A set-up fee of $75 will be assessed for in-house layout of each display ad. Additional design charges will be estimated on a case-by-case basis.
Page Format: 8.25 x 10.75 inches
Image Area: 6.75 x 9.25 inches
Paper: white stock, 60lb glossy stock
Printed at 175 line screen
Colors: black (see chart below for additional color rates).