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Sweet Revenge: Gustatory Experience and Vengeful Action

In case you missed it the cameras were rolling! Jens H. Hellmann from University of Münster, Germany presented his research at the APS 24th Annual Convention in Chicago, Illinois, USA in English and German.



The present experiment examined whether “revenge tastes sweet”: We found that the evaluation of a vengeful act was more positive when participants had a sweet (vs. neutral) taste in their mouths. Furthermore, this relatively more positive evaluation did not emerge when the motive for the evaluated action was not revenge.

Jens H. Hellmann
University of Münster, Germany

Deborah F. Thoben
Helmut-Schmidt-University Hamburg, Germany

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