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Lost in the Shopping Center
You go to the mall to buy one pair of jeans and leave with your jeans plus new shoes, a pretzel, and a couple of magazines. Sound familiar? Watch Marc Fennell of Hungry Beast explain how store design can encourage impulse buying — and why Ikea shoppers in particular tend to overbuy.
According to Alan Penn of University College London, Ikea really is designed like a maze. You can read more about Penn’s research from Daily Mail and the Telegraph. If you’re looking for tips on orienting yourself and escaping from maze-like buildings, Laura A. Carlson’s article on orientation and architecture published in Current Directions in Psychological Science offers tips for navigating in new environments.
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