Currently browsing "Visual Attention"

Want to Grab Drivers’ Attention? Use Road Signs Showing More Action

Simply modifying road signs to show more action—a figure running instead of walking—may dramatically increase driver safety. ... More>


Preventing Road Accidents Before They Can Happen

Researchers examine how cars of the future can effectively warn drivers of potential road hazards long before potential accidents occur. ... More>


Navigating Familiar Roads May Lead to Driving on “Autopilot”

A new study finds that driving on familiar roads may cause people to “zone out” while driving, making them less attentive to unexpected changes on the road. ... More>


Why Hands-Free Phones Are A Driving Danger

Many states have already banned the use of handheld cell phones while driving, however, new research finds that hands-free phones may be just as distracting and dangerous. ... More>


Visual ‘Gist’ Helps Us Figure Out Where a Crowd Is Looking

We can tell where a group of people is looking, after a fraction of a second, by perceiving the group as a single entity rather than a collection of individuals. ... More>