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It’s the Last Bite That Keeps You Coming Back for More

Your memory for that last bite of chocolate cake may be more influential than the first bite in determining when you want to eat it again, according to new research. ... More>


10 Things We’ve Learned About Taste


Give Your Halloween Candy a Flavor Boost with Psychological Science

On Halloween night, millions of children across the United States will reap the hard-earned fruits of their trick-or-treating labors. Psychological Science has some tips for maximizing your candy enjoyment. ... More>


Building a Better Mass-Market Tomato


Food aversions: why they occur and how you can tackle them