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Cover Story

Beauty is in the Mind of the Beholder

Observer Vol.24, No.4 April, 2011

There’s no getting around it — in this world you’re better off being good-looking. At all ages and walks of life, attractive people are judged more favorably, treated better, and cut more slack. Beauty really is more than skin deep, our brain is predisposed to be a beauty detector that navigates our social interactions and life decisions.... More>

Asch Lives On

February 28, 2011
From Daily Observations

Think you are immune to peer pressure, but APS Fellow and Charter Member Anthony Pratkanis shows that 60 years later people still cave under social pressure. Check out this replication More>