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The Science Behind Persuading People


Rethinking the Classic ‘Obedience’ Studies


Hurricanes and Hot Baby Names


How Communities Shape Our Morals


Who Influences Your Vote? It May Depend on How Soon the Election Is

Neighbors’ lawn signs, public opinion polls and even a conversation in the next restaurant booth can affect how people vote in an election. But it all depends on how far away the election is. In a new research article published in Psychological Science, scientists Alison Ledgerwood and Shannon Callahan of the University of California, Davis conducted two different studies examining the relationship between abstract thinking and the influence of group norms. ... More>