Currently browsing "Smoking"

Neural Focus Groups


The Future of Focus Groups: My Brain Knows What You Like


Effective Ad? Ask Your Brain


Do Anti-Tobacco Ads Work? Ask a ‘Neural Focus Group’


Small “Neural Focus Groups” Predict Anti-Smoking Ad Campaign Success

Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers from the University of Michigan, the University of Oregon and the University of California at Los Angeles. ... More>