Currently browsing "Risk perception"

Why People Buckle Up in Cars, But Not in Cabs

Most people understand that seat belts could save their lives, but behavioral research shows why they don't always use them. ... More>


Helmet or No Helmet? It Depends Which Side of the Atlantic You’re On


Seeing Red on the Road: Can Car Color Impact Driver Behavior?

A team of researchers from the University of Granada investigates whether red cars—often linked to traffic tickets and insurance hikes—really influence our behavior behind the wheel. ... More>


After Drinking, Risky Odds Become More Appealing

Why risk an accident or a DUI driving home after a night of partying? As blood alcohol levels spike, people become more willing to bet on risky, unknown outcomes. ... More>


The Perils of Adolescence