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Building Your Brand’s Warmth and Competence


How Warm Is Your Brand?

People tend to see companies and brands the same way they perceive, judge, and behave toward one another. That can drive their preferences for products or providers. ... More>


Chris Christie and the Science of the Group Mind

The traffic scandal swirling around New Jersey Governor Chris Christie raises a fundamental psychological question: Are the misdeeds of an individual perceived as separate from the actions of the organization? ... More>


Superhero or Supervillain?


Good Versus Effective Leadership