Currently browsing "Priming"

Brain Stores Objects by Color, Too

How do we know what a lemon is, or a baseball? “Theories that explain how our brains store knowledge say that similar knowledge is stored in similar places. So things that are related - in how they look, how they smell, and so on - should overlap in the brain,” says Eiling Yee of the Basque Center on Cognition, Brain, & Language. In other words, the same part of your brain might store the information that both lemons and canaries are yellow. ... More>


I Think, Therefore I Exercise: Philosophy and Health

Most people have no formal training in philosophy, none whatsoever, yet we all have core philosophical beliefs. These tenets, even if we don’t articulate or label them, shape our creeds ... More>


Throwing Light on the Dark Side


Observation

Color It Relevant

Recent research in Psychological Science has demonstrated that drawing attention to a color can prime people to notice objects related to that color, no matter what task they do afterward ... More>