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From Top 40 hits to baby names, styles change and fashions evolve over time. While the latest fad may seem arbitrary, new research suggests that basic psychological processes can explain why some things become popular. In a study forthcoming in Psychological Science, a journal of the Association for Psychological Science, researcher Jonah Berger, from the University of Pennsylvania, and his colleagues investigated whether trends in baby names could help us to understand how and why things become popular over time. ... More>