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Observation

Rayner to Receive 2014 William James Fellow Award

APS Fellow Keith Rayner has been named a 2014 William James Fellow Award recipient for his contributions to the basic science of psychology. ... More>


How Warm Is Your Brand?

People tend to see companies and brands the same way they perceive, judge, and behave toward one another. That can drive their preferences for products or providers. ... More>


Looks Like You Can Detect Sickness By Smell


In These Gyms, Nobody Cares How You Look In Yoga Pants


Detecting Sickness By Smell

Humans are able to smell sickness in someone whose immune system is highly active within just a few hours of exposure to a toxin, according to new research. ... More>