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Building Your Brand’s Warmth and Competence


How Warm Is Your Brand?

People tend to see companies and brands the same way they perceive, judge, and behave toward one another. That can drive their preferences for products or providers. ... More>


Prosocial Media Linked With Empathy Across Cultures

Prosocial media and video games appear to have a positive influence on the behavior of children and teens, according to a new cross-cultural study. ... More>


Study Finds Most Drug Commercials Misleading


Does Media Violence Lead to the Real Thing?