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Building Your Brand’s Warmth and Competence


How Warm Is Your Brand?

People tend to see companies and brands the same way they perceive, judge, and behave toward one another. That can drive their preferences for products or providers. ... More>


Can watching the news can make you sick?


Profanity on TV Linked to Foul-Mouthed Kids


Do Babies Learn Vocabulary From Baby Media? Study Says No

We all want our children to be smart. Why else would parents spend millions of dollars on videos and DVDS designed and marketed specifically for infants and young children every year? But do they work? NBC’s ‘Today’ show recently suggested that claims from the manufacturers of baby media products may be overblown, and now a new study published in Psychological Science presents empirical evidence that infants who watched an unidentified baby video did not actually learn the words that the video purported to teach.... More>