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Some Vowel Sounds Pack a Punch for Brands

People make vastly different assumptions about a word based on specific vowel sounds, which can help or hurt perceptions of a brand. ... More>


Teaching Current Directions

Teaching Current Directions in Psychological Science

Featured articles: “Unpacking Creativity: Semantic Distance Is the Difference” and “The Ritual Animal” ... More>


Observer Article

Louder Than Words

From facial cues to physical stances, our nonverbal expressions speak volumes to others. APS Fellows Klaus Scherer and Beatrice de Gelder and other researchers share the latest science on communication in the absence of speech. ... More>


Speaking Two Languages for the Price of One

Consistency may allow bilingual speakers to avoid the costs that come with switching between languages, essentially allowing them to use two languages for the price of one. ... More>


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