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Bower Reflects on Integrating Two Theoretical Frameworks

At the 2016 APS-Psychonomic Society W. K. & K. W. Estes Lecture, Gordon Bower reflected on his attempts to merge Clark Hull’s learning theory with William Estes’s statistical framework. ... More>


We Know You Hate ‘Moist.’ What Other Words Repel You?


Some Vowel Sounds Pack a Punch for Brands

People make vastly different assumptions about a word based on specific vowel sounds, which can help or hurt perceptions of a brand. ... More>


Teaching Current Directions

Teaching Current Directions in Psychological Science

Featured articles: “Unpacking Creativity: Semantic Distance Is the Difference” and “The Ritual Animal” ... More>


Observer Article

Louder Than Words

From facial cues to physical stances, our nonverbal expressions speak volumes to others. APS Fellows Klaus Scherer and Beatrice de Gelder and other researchers share the latest science on communication in the absence of speech. ... More>