Currently browsing "Implicit Bias"

Racial Bias Extends to the Crosswalk

A new study from Portland State University finds that drivers are far less likely to yield for black pedestrians compared to white ones. ... More>


US Supreme Court Recognizes Role of Unconscious Bias in Disparate Treatment

Psychological science on implicit bias served as a guide for a landmark Supreme Court decision on the Fair Housing Act. ... More>


The Flexibility of Racial Bias


Customer Loyalty May Depend on the Race of a Company’s Leader

Using a combination of experimental and archival data, researchers find that consumers are more likely to turn their backs on black leaders compared to white ones. ... More>


Optimism for Technology May Bias Financial Decisions

New research suggests that people implicitly associate technology with the notion of success, potentially influencing how individuals and businesses make major financial decisions. ... More>