Currently browsing "Human Factors"

Why ‘Batman’ Met a Tragic Death on the Highway

Research shows that pedestrians often underestimate how visible they are to drivers at night, and motorists overestimate their own accuracy at spotting pedestrians in the dark. ... More>


Cold Offices Linked to Lower Productivity

The temperature of our environment can have a profound influence on our emotions, perceptions, and even our productivity. ... More>


Hidden Cameras Make Safer Drivers

Drivers are more likely to obey the speed limit on roads where speeding cameras are present but hidden. ... More>


Similarity to Human Drivers Inspires Trust in Self-Driving Cars

Incorporating “virtual drivers” that looked and acted like humans significantly increased people’s willingness to let an autonomous vehicle take the wheel. ... More>


Observer Article

Design With Humans in Mind

Working in the technology realm, APS Fellow Donald A. Norman helped engineers base their designs on scientific findings about the ways people and products interact. ... More>