Currently browsing "heuristics and biases"
A Cognitive Earthquake: Who’s Really In Need?
In January 2000, an earthquake shook China’s mountainous Yunnan province. It was a moderate earthquake and killed only seven, but it leveled more than 40,000 homes and injured thousands of ... More>
The Two Faces of Attractiveness
Imagine that you’re an early human, trying to make your way in a perilous world. One very useful talent would be reading and reacting to the faces of other early ... More>
A Salvo in the Soda Wars
New York City mayor Michael Bloomberg’s controversial ban on large, sugary drinks was slated to go into effect today, but a state judge struck it down at the last minute. ... More>
When Patients Do Nothing: Illness and Inertia
One of the most daunting public health challenges is getting people to take care of themselves in the most basic ways. It’s not that people with cardiac risk don’t know ... More>
Hot hands and hoops: Irrational belief in the NBA
Professional basketball begins again next week, and dedicated fans will be happy to put last year’s labor disputes and lockout behind them. But many will also remember 2011-2012 as a ... More>
