Currently browsing "Giving"
Companies often put a personal face on products to create a deeper connection with consumers. New research suggests the same idea works for social causes, like recycling and energy conservation. ... More>
Opferzahl bei Katastrophen bestimmt Spendenhöhe (Number of victims of disasters determine donations)
People pay more attention to the number of people killed in a natural disaster than to the number of survivors when deciding how much money to donate to relief efforts. ... More>
Over $50 billion is spent to raise $300 billion in philanthropic donations every year in the U.S. New research shows one way to significantly boost donations at no additional cost. ... More>