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Observation

Neural Evidence for an Internal ‘Calorie Counter’

Our awareness of caloric content may be influenced more by our subconscious than by our conscious, found psychological scientists. ... More>


Brain Activity Provides Evidence for Internal “Calorie Counter”

While you’re thinking about whether a food is tasty or nutritious, an internal calorie counter is evaluating the food based on its caloric density, results from a neuroimaging study show. ... More>


Eating Comfort Foods May Not Be So Comforting After All


Your Fellow Diners’ Size May Affect How Much You Eat


The Psychology Behind Costco’s Free Samples