Currently browsing "familiarity heuristic"
When The Brain Decides
Every day we have to make decisions that involve evaluating or choosing between options, often without much information to go on. So how we do it? How do we prevent analysis paralysis?... More>
Foolish Familiarity
You’re running late to an important meeting; there’s a cab close by from a company you don’t know and a cab farther away from a company you know well, which do you choose? People prefer a familiar option over a non-familiar one, even when they know it’s the worst option.... More>
New Research From Psychological Science
A sample of exciting new research from Psychological Science... More>
