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Why Do Some People Never Forget A Face?

“Face recognition is an important social skill, but not all of us are equally good at it,” says Beijing Normal University cognitive psychologist Jia Liu. But what accounts for the difference? A new study by Liu and colleagues Ruosi Wang, Jingguang Li, Huizhen Fang, and Moqian Tian provides evidence that the inequality of abilities is rooted in the unique way in which the mind perceives faces. “Individuals who process faces more holistically”—that is, as an integrated whole—“are better at face recognition,” says Liu. The findings will appear in an upcoming issue of Psychological Science, a journal published by the Association for Psychological Science.... More>


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Measure of success: Study shows width of CEO’s face can predict company’s financial performance