Currently browsing "Eye Movements"

Why We Worry About Shark Attacks, Not Car Crashes

New research from the University of Waikato demonstrates how our perceptions of risk on the road don’t always match up with the reality. ... More>


A Psychological Solution Prevents Rubbernecking

An accident on the side of the road can distract drivers, leading to traffic jams. Blocking the view can help keep drivers’ eyes on the road and traffic moving. ... More>


Ambiguous Situations Make It Easier to Justify Ethical Transgressions

Findings from two experiments show that people are apt to cheat in favor of their self-interest but only when the situation is ambiguous enough to provide moral cover. ... More>


Does Video Game Driving Translate to Real-World Skills?

Using eye-tracking data, researchers investigate whether popular racing video games develop skills that help players avoid danger out on the road. ... More>


Want to Grab Drivers’ Attention? Use Road Signs Showing More Action

Simply modifying road signs to show more action—a figure running instead of walking—may dramatically increase driver safety. ... More>