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L’ozio rende tristi (Idleness saddened)

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Member Article

Behavioral Science is the New Green

Large reductions in energy use are required to avert climate change and strengthen national security. Behavior change is a source of reductions that can be deployed relatively quickly and at low cost compared to technology solutions, such as wind and solar power generation. The current energy crisis may represent the single largest opportunity for behavioral sciences to make an impact on real world events.... More>