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The Apple of the Mind’s Eye

This image is an illustration of an apple.

With its simple design, the Apple Inc. logo is one of the most recognizable emblems in the world. But how well do people remember details of the icon? ... More>

Examining the Mechanics of Different Types of Choice

Observations about how people make seemingly random choices have helped Maya Bar-Hillel develop a living framework to classify simultaneous choices. ... More>

Are Impulsivity Problems Memory Problems?

Behavioral scientists are exploring how various types of impulsivity and prospective memory--that is, a person's ability to make plans and execute them later on--are linked. ... More>

A New Twist on a Classic Puzzle

Researchers examining study participants' intuitive responses to a reasoning problem found that the way the information was presented significantly influenced the percentage of people who answered correctly. ... More>

A Closer Look at the Face in Your Toast

We often see images and words where none actually exist. Psychological scientists are taking a closer look at the neural functions behind this behavior. ... More>