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With its simple design, the Apple Inc. logo is one of the most recognizable emblems in the world. But how well do people remember details of the icon? ... More>
Observations about how people make seemingly random choices have helped Maya Bar-Hillel develop a living framework to classify simultaneous choices. ... More>
Behavioral scientists are exploring how various types of impulsivity and prospective memory--that is, a person's ability to make plans and execute them later on--are linked. ... More>
Researchers examining study participants' intuitive responses to a reasoning problem found that the way the information was presented significantly influenced the percentage of people who answered correctly. ... More>
We often see images and words where none actually exist. Psychological scientists are taking a closer look at the neural functions behind this behavior. ... More>