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How Salad Can Make Us Fat


The Psychological Case Against Tipping


Background Music Influences Buying Behavior

The style of music playing the background can nudge consumers towards choosing pricier products. ... More>


What Would You Pay for This Meal?


The Seduction of a Sunny Day: How Weather Biases Car Buying Behavior

An analysis of 40 million car sales reveals the weather on the day of purchase can bias buyers towards choosing a car they may later regret. ... More>