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What Would You Pay for This Meal?


The Seduction of a Sunny Day: How Weather Biases Car Buying Behavior

An analysis of 40 million car sales reveals the weather on the day of purchase can bias buyers towards choosing a car they may later regret. ... More>


Can Your Relationship Handle a Trip to IKEA?


Lilly Pulitzer for Target: They Came, They Waited, They Went Home Mad


The Neurological Pleasures of Fast Fashion