Currently browsing "Consumer"

Knowledgeable Consumers Are More Likely to Buy When Given Fewer Options

The degree to which consumers perceive themselves to be knowledgeable about a product influences the likelihood that they will buy a particular product, researchers find. ... More>


Seeing the Glass as Half Full: Taking a New Look at Cognition and Aging

Three new articles show how several factors — including motivation and crystallized knowledge — can play important roles in supporting and maintaining cognitive function in the decades past middle age. ... More>


The Ways Food Tricks Our Brains