Currently browsing "Communication"
Warning of Potential Side Effects of a Product Can Increase Its Sales
Side effect warnings can improve consumers’ opinions and increase product sales when there is a delay between seeing the ad and deciding to buy or consume the product. ... More>
Watch Your Language
Sometimes, the best way to foster staff cohesion is the simple step of choosing the right words. Psychological scientists Hazel Rose Markus and Alana Conner point this out in their […]... More>
