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Redd for rødt

Humans’ Aversion to Red Stems from Evolutionary Past

The Power of Red

Stop On Red! The Effects of Color May Lie Deep in Evolution…

Almost universally, red means stop. Red means danger. Red means hot. And analyzing the results in the 2004 Olympics, researchers have found that red also means dominance.... More>

Attention and Awareness Aren’t The Same

Paying attention to something and being aware of it seem like the same thing -they both involve somehow knowing the thing is there. However, a new study, which will be published in an upcoming issue of Psychological Science, a journal of the Association for Psychological Science, finds that these are actually separate; your brain can pay attention to something without you being aware that it’s there.... More>