Currently browsing "Cognitive Psychology"

Some Vowel Sounds Pack a Punch for Brands

People make vastly different assumptions about a word based on specific vowel sounds, which can help or hurt perceptions of a brand. ... More>


Are Digital Billboards Dangerously Distracting?

Emerging evidence suggests that flashy, attention-grabbing billboards are taking drivers’ eyes off the road. ... More>


UNSW researchers find human intuition does exist


Choice May Sometimes Be A Cognitive Illusion

We may believe that we’re making decisions consciously when the decisions have actually already been made, results from two studies show. ... More>