Currently browsing "Cognitive Psychology"

Why Coffee Shops Boost Concentration

Concentration can be contagious: Simply sitting next to someone exerting a lot of mental effort on a task can boost your own productivity. ... More>


With Food, Similar Substitutes Are Less Satisfying

While people tend to prefer the food option that’s most similar to the item they can’t have, they’re likely to be more satisfied with the option that diverges a bit. ... More>


Some Vowel Sounds Pack a Punch for Brands

People make vastly different assumptions about a word based on specific vowel sounds, which can help or hurt perceptions of a brand. ... More>


Are Digital Billboards Dangerously Distracting?

Emerging evidence suggests that flashy, attention-grabbing billboards are taking drivers’ eyes off the road. ... More>