Currently browsing "Cognitive Psychology"
Warning of Potential Side Effects of a Product Can Increase Its Sales
Side effect warnings can improve consumers’ opinions and increase product sales when there is a delay between seeing the ad and deciding to buy or consume the product. ... More>
Bringing In More Donations to the Cause – At No Extra Cost
Over $50 billion is spent to raise $300 billion in philanthropic donations every year in the U.S. New research shows one way to significantly boost donations at no additional cost. ... More>
