Currently browsing "Cognitive Processes"

Anticipating Experience-Based Purchases More Enjoyable Than Material Ones

We're told to focus discretionary spending on trips over TVs, since experiences typically bring greater enjoyment than do material goods. This enjoyment may begin before we even buy, researchers find. ... More>

Lack of Sleep Can Generate False Memories

Guys Prefer Electric Shocks to Boredom

The Restaurant Menu That Nudges People Toward Healthy Food