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Knowledgeable Consumers Are More Likely to Buy When Given Fewer Options

The degree to which consumers perceive themselves to be knowledgeable about a product influences the likelihood that they will buy a particular product, researchers find. ... More>


Early risers ‘less moral at night’


Why Is It So Hard for Us to Do Nothing?


Being a Better Online Reader


People Prefer Electric Shocks to Being Alone With Their Thoughts