Currently browsing "Choice"

Why you buy what you buy and when


Sheena Iyengar on the art of choosing

No matter if options in question stand as amazingly trivial or earth-shatteringly major, the human brain reacts to choice with an incredibly complicated, interesting series of mental processes. Nurture and […]... More>


Why Do We Give? Not Why Or How You Think


Vitamin risks? Study ties supplements to bad health decisions


How rude: When politeness backfires