Currently browsing "Choice"

How to Be a Better Decision Maker


Background Music Influences Buying Behavior

The style of music playing the background can nudge consumers towards choosing pricier products. ... More>


Observer Article

Being Choosy About Choosing

Choices are expressions of personality and acts of individuation, but they also are acts of communication. In a talk sponsored by the Society for the Teaching of Psychology, Sheena Iyengar described a variety of studies demonstrating how our choices do not always reflect our stated preferences. ... More>


Everything You Thought You Knew About Love is Wrong


New Research From Psychological Science

A sample of new research exploring: heuristics and intertemporal choices; dissociation between written and spoken language; and vocal signals used to evaluate job candidates. ... More>