Currently browsing "Choice"

New Research From Psychological Science

A sample of new research exploring how opportunity costs influence preferences and the impact of context-based expectations on speech perception. ... More>


Examining the Mechanics of Different Types of Choice

Observations about how people make seemingly random choices have helped Maya Bar-Hillel develop a living framework to classify simultaneous choices. ... More>


How to Be a Better Decision Maker


Background Music Influences Buying Behavior

The style of music playing the background can nudge consumers towards choosing pricier products. ... More>