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The Paradox of Choice, 10 Years Later


Processing Speed Helps Determine Whether We Choose Carrots Over Chocolates

Whether we choose a healthy snack over an indulgent one may depend on how quickly our brains process different kinds of information about food. ... More>


Observer Article

Would I Wait for More Pie?

In his latest book, The Marshmallow Test: Mastering Self-Control, APS Past President Walter Mischel reflects upon how his famous “marshmallow test” informed decades of research on self-control and well-being. In a review of the book, APS Fellow BJ Casey explores how Mischel’s research helps us understand and manage temptations — such as her own yearnings for pie. ... More>


To make better food choices, wait before you decide


When It Comes to Making Choices, Ignorance Really Can Be Bliss