Currently browsing "Choice"

In Search of Authentic Decision Making

Sheena Iyengar examined how we can make choices that reflect our true selves despite a multitude of options at a talk at the 2015 APS Annual Convention. ... More>


Royal Baby Name ‘Charlotte’ Makes Top 10 List


After Drinking, Risky Odds Become More Appealing

Why risk an accident or a DUI driving home after a night of partying? As blood alcohol levels spike, people become more willing to bet on risky, unknown outcomes. ... More>


The Paradox of Choice, 10 Years Later


Processing Speed Helps Determine Whether We Choose Carrots Over Chocolates

Whether we choose a healthy snack over an indulgent one may depend on how quickly our brains process different kinds of information about food. ... More>