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Apple or Ice Cream? The Mechanics of a Healthy Choice

You’ve been trying to lose some weight, but you also get hungry for a snack in the evening. So imagine you go to the kitchen to check out your options, […]... More>


When It’s Bad to Have Good Choices


How to Trick Your Kids Into Reading All Summer Long


“Precisely right. No doubt. Trust me.”

As a general rule, we tend to value confidence in other people, especially in the “experts” who help us with important decisions in life. Who wants a financial advisor who […]... More>