Currently browsing "Choice"

With Food, Similar Substitutes Are Less Satisfying

While people tend to prefer the food option that’s most similar to the item they can’t have, they’re likely to be more satisfied with the option that diverges a bit. ... More>


Choice May Sometimes Be A Cognitive Illusion

We may believe that we’re making decisions consciously when the decisions have actually already been made, results from two studies show. ... More>


New Research From Psychological Science

A sample of new research exploring how opportunity costs influence preferences and the impact of context-based expectations on speech perception. ... More>