Currently browsing "Choice"

Choice May Sometimes Be A Cognitive Illusion

We may believe that we’re making decisions consciously when the decisions have actually already been made, results from two studies show. ... More>


New Research From Psychological Science

A sample of new research exploring how opportunity costs influence preferences and the impact of context-based expectations on speech perception. ... More>


Examining the Mechanics of Different Types of Choice

Observations about how people make seemingly random choices have helped Maya Bar-Hillel develop a living framework to classify simultaneous choices. ... More>


How to Be a Better Decision Maker