Currently browsing "Choice"
While people tend to prefer the food option that’s most similar to the item they can’t have, they’re likely to be more satisfied with the option that diverges a bit. ... More>
We may believe that we’re making decisions consciously when the decisions have actually already been made, results from two studies show. ... More>
A sample of new research exploring how opportunity costs influence preferences and the impact of context-based expectations on speech perception. ... More>
Observations about how people make seemingly random choices have helped Maya Bar-Hillel develop a living framework to classify simultaneous choices. ... More>