Currently browsing "Behavioral Science"

Building Your Brand’s Warmth and Competence


Observation

NIH Seeks Proposals to Increase Diversity in Science

The National Institutes of Health (NIH) is offering three new funding opportunities which will be distributed through a newly established Diversity Program Consortium and are designed to address the lack of diversity in the biomedical research community. ... More>


Observation

Eleanor Maccoby Talks Developmental Psychology, Gender Studies

APS William James Fellow Eleanor Maccoby recently spoke about her work in developmental psychology and gender studies with APS Past President Kay Deaux. ... More>


How Warm Is Your Brand?

People tend to see companies and brands the same way they perceive, judge, and behave toward one another. That can drive their preferences for products or providers. ... More>