Currently browsing "Behavioral Science"
On the highway, drivers are more likely to follow slow-moving expensive cars, and to pass cheaper-looking vehicles, a study shows. ... More>
Sleep-deprived truck drivers are often more fatigued than they realize, and they also tend to skip rest breaks during their road trips, research shows. ... More>
Sad billboard images and roadside memorials appear to change drivers' behavior at yellow traffic signals, research shows. ... More>
Champions of Psychology
APS Fellow Brian Nosek tells young scientists not to be afraid of being different or of looking stupid. ... More>