Currently browsing "Behavioral Economics"

The Seduction of a Sunny Day: How Weather Biases Car Buying Behavior

An analysis of 40 million car sales reveals the weather on the day of purchase can bias buyers towards choosing a car they may later regret. ... More>


Brain, Behavior, and the Economy

World-renowned psychological scientists gathered at the inaugural International Convention of Psychological Science to discuss the ways in which economics affect brain and behavior. ... More>


Leaders as Decision Architects


Offering a Range of Numbers Can Lead to an Edge in Negotiations

From starting salaries to used car prices, negotiators who proposed a range ended up with better deals than those who offered a single figure. ... More>


People Value Resources More Consistently When They Are Scarce

We're often economically irrational when choosing how to spend resources like money and time but scarcity can convert us into rational decision makers. ... More>