Currently browsing "Behavior Change"

Are you Superman or Voldemort? Avatars may affect the real you


Study: pretending to be Voldemort could increase your villainous behaviour


Virtual Avatars May Impact Real-World Behavior

How you represent yourself in the virtual world of video games may affect how you behave toward others in the real world, according to new research. ... More>


Editing Your Life’s Stories Can Create Happier Endings


“Please Feed Me”: The Power of Putting a Human Face on Social Causes

Companies often put a personal face on products to create a deeper connection with consumers. New research suggests the same idea works for social causes, like recycling and energy conservation. ... More>