Currently browsing "Advertising/Marketing"

Companies Wanting Immediate Sales Should Pass On Super Bowl Ads

We Know How You Feel

Puppy vs. puppy: Tail of Super Bowl ads

Cover Story

Selling Sweet Nothings

With childhood obesity rates escalating, psychological scientists are using self-report measures, brain scans, and other methods to reveal how ads for unhealthy foods affect children’s minds — and their eating behaviors. ... More>

How Consumers’ Moods Drive Decisions