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Name-Brand or Generic? Your Political Ideology Might Influence Your Choice
Conservatives and liberals don’t just differ when it comes to politics, they may also make different purchases at the grocery store, according to new research published in Psychological Science. ... More>
Small Price Differences Can Make Options Seem More Similar, Easing Our Buying Decisions
Some retailers, such as Apple’s iTunes, are known for using uniform pricing in an effort to simplify consumers’ choices and perhaps increase their tendency to make impulse purchases. But other stores, like supermarkets, often have small price differences across product flavors and brands. As counterintuitive as it might seem, these small price differences may actually make the options seem more similar, according to new research published in Psychological Science. ... More>
