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Selling Sweet Nothings

With childhood obesity rates escalating, psychological scientists are using self-report measures, brain scans, and other methods to reveal how ads for unhealthy foods affect children’s minds — and their eating behaviors. ... More>


How Consumers’ Moods Drive Decisions


Many young people are not in a position to splurge


Adverts on the road could be a distraction for drivers


Kooky Kickstarters — Why They Succeed