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Asch Lives On

Think you are immune to peer pressure, but APS Fellow and Charter Member Anthony Pratkanis shows that 60 years later people still cave under social pressure. Check out this replication of the famous “Asch Paradigm.”

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We’ve recently replicated the Asch experiment WITHOUT using confederates (Mori& Arai, International Journal of Psychology, Vol.45, 390-397: http://www.informaworld.com/smpp/content~db=all~content=a922516755~frm=titlelink). We found female minority participants conformed but no males conformed. We also found a contradictory result that the conformity frequency did not differ regardless of whether the majority answered unanimously or not. These results threw doubts to the widely acknowledged findings of the Asch studies that came out from the experiments with confederates. The Asch findings should be re-examined with the ecologically-valid procedure Mori & Arai developed.

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