Why Shoppers Just Can’t Resist Clearance Sales

TIME:

January is prime time for shoppers stalking “further reductions” on merchandise that didn’t sell for Christmas or during the post-Christmas and post-New Year’s sales. In other words, it’s prime time for consumers to buy things they shouldn’t, even at 75% off.

For some shoppers, clearance racks are like catnip. The impressive differences between the “original prices” and the dramatically marked-down rates draw them in, leaving the impression that these deals are just too good to pass up. Yet the truth is that a “deal” isn’t a deal when you buy things you don’t end up using, and you spend money you wished you hadn’t.

Read the whole story: TIME

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