Why Dads Get Short Shrift on Father’s Day — and Dads Are O.K. With It

TIME:

When it comes to their respective days of honor, why do dads get funny ties and moms get diamond-heart necklaces? Why do we spend 40% more on Mother’s Day than Father’s Day? Some seemingly ungrateful children (and a few dads) offer explanations.

Every year since the National Retail Federation has been keep track, the amount consumers spend on Father’s Day gifts has been significantly less than the average spent on Mother’s Day. This year, average Father’s Day spending is expected to be around $120, compared with $169 for moms.

To get to the bottom of this apparent inequity, I interviewed scores of dads and kids about Father’s Day. Here’s what they had to say about why dads get less:

Read the whole story: TIME

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