As you read these words, try paying attention to something you usually never notice: the movements of your eyes. While you scan these lines of text, or glance at that ad over there or look up from the screen at the room beyond, your eyes are making tiny movements, called saccades, and brief pauses, called fixations. Scientists are discovering that eye movement patterns — where we look, and for how long — reveals important information about how we read, how we learn and even what kind of people we are.
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