Members in the Media
From: TODAY

Want a Better Deal? Put on Your ‘Angry Face’

TODAY:

Skip the poker face. If you’re hoping to get a good deal on a car, or get people to do what you want, you should put on your best angry expression, a new study suggests.

“If you come in with a scowl on your face, they’re going to take your threat more seriously,” said study co-author Lawrence Ian Reed, a researcher at Harvard University. “You might think a poker face would be better in a negotiation. But in a bargaining situation when you make threats, your facial expression could add credibility to what you are saying.”

Read the whole story: TODAY

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