Trying for a More Upscale, Relaxed Black Friday

The Wall Street Journal:

All it can take is a few TV images of Black Friday deal-chasing—the unruly crowds, packed parking lots and frigid midnight lines—to drive many shoppers straight to the Web for their holiday shopping.

That is why this year, many malls around the country are promising Black Friday bargaineers a more white-glove experience.

Shopping malls are testing new services and promotions such as reserved parking spots, free refreshments and stations that hold people’s packages. “It’s their way of telling shoppers, ‘We feel your pain,’ ” says John D. Morris, a senior retail analyst with financial-services firm BMO Capital Markets.

Read the whole story: The Wall Street Journal

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